Publishing a blog post is only the first step. To get real results, you need to position it well on your website and share it in ways that capture attention. Here are a few best practices to make your blogs work harder for you.

Start With The Basics.

Keywords. Every article should be written with your audience in mind. Think about the search terms they would use to find your content and naturally include those keywords in your post. (Need help with keyword strategy? Check out our Insights & News page for more tips.)

Titles. Your blog title is the headline that invites people in. Keep it clear, concise, and specific. A good title sparks curiosity and signals what the reader will gain.

Hooks. The first sentence of your blog is critical. Use it to grab attention, set up the problem, or promise the solution. If readers are not pulled in immediately, they may not scroll further.

Thumbnail Images. The image is often the first thing people see when your blog is shared online. Choose a high-quality image that matches the subject of your post. If you do not have a strong photo on hand, websites like pexels.com provide free, professional-quality options. Another alternative is generating a custom image with AI to keep it unique to your brand. (Need help sourcing visuals? Learn more about our Professional Photography services.)

Internal Links. Within your article, link to other blogs or pages on your website. This keeps readers engaged longer and improves your site’s search engine performance.

Drive Traffic To Your Post.

Writing the article is only half the job. The other half is getting people to see it.

When sharing your blog post on social media, follow this structure:

• Post A Thumbnail Image. Visuals get noticed first. Pair your blog with the chosen image so it stands out.

• Write A Hook In The Caption. Use the caption to spark curiosity, pose a question, or highlight the value of your post.

• Guide Readers To The Comments. Instead of placing the link directly in your caption, write: “Check the comments for the link to the article.”

• Comment The Link And Pin It. Drop the blog link in the first comment, then pin it to the top. This keeps your caption clean, boosts engagement, and makes the link easy to find.

Email Your Audience. Even if your list is small, email is one of the most effective ways to drive traffic. Share a short note, a hook, and the blog link with your subscribers.

Stay Consistent. Publishing one blog can help, but real results come from showing up regularly. Build a schedule you can maintain, whether that is once a month or every other week, and stick with it.

Track Performance. Do not guess what is working. Use tools like Google Analytics to see how many people are visiting your blog, where they are coming from, and how long they are staying. These insights help you refine your strategy over time. (Ready to start tracking? Ask us about our Website Design packages.)

Putting It All Together.

Blogging works best when strategy meets execution. From keywords to images to distribution, each piece plays a role in whether your content gets noticed or ignored. Done right, your blog can help build trust, strengthen your brand, and bring more people to your website.

(If you’re ready to grow your business through better content, explore our Solutions & Services or Contact us to get started.)